Strategic Communication Planning

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Successful communication begins with a strategy. We help organizations define their goals and key messages, understand their audiences, and develop communication plans that support long-term success.

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Services may include:

• Communication audits

• Strategic communication plans

• Stakeholder analysis

• Message development

• Brand and reputation assessments

• Communication goal setting

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Media Relations

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Positive media coverage can increase visibility, strengthen credibility, and expand awareness of your organization's work. We help clients build productive relationships with the media and share their stories effectively. 

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Services may include:

• Press release creation and distribution

• Media outreach

• Media interview preparation

• Story development

• Media monitoring

• Crisis media response

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Content Development

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Every organization has a story to tell. We help transform your expertise, accomplishments, and mission into compelling content that informs and engages your community.

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Services may include:

• Website content

• News articles and feature stories

• Blogs and newsletters

• Executive communications

• Employee communications

• Marketing and promotional materials

• Annual reports

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Social Media Management

 

Social media should support your organization's goals, not be an obligation on an already full to-do list. We help clients create meaningful content and maintain a consistent, professional online presence. 

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Services may include:

• Content planning, creation, and scheduling

• Social media strategy

• Campaign development

• Social media audits

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Crisis Communication

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When challenges arise, communication matters more than ever. We help organizations prepare for and respond to difficult situations with clarity and purpose.

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Services may include:

• Crisis communication planning

• Crisis response messaging

• Leadership communication support

• Stakeholder communications

• Media response guidance

• Post-crisis communication evaluation

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Internal Communication

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Your organization's employees are its most important ambassadors. Effective internal communication builds trust, increases engagement, and helps ensure everyone is working toward the same goals. 

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Services may include:

• Employee communication strategies

• Leadership messaging

• Internal newsletters

• Change management communication

• Staff engagement initiatives

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Community and Stakeholder Engagement

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Strong relationships are built through consistent, meaningful communication. We help organizations connect with the people who matter most.

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Services may include:

• Community engagement strategies

• Public information campaigns

• Event communication support

• Stakeholder outreach and surveys

• Partnership facilitation and communication

• Public meeting support

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Event Planning and Execution

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Successful events require thoughtful planning and seamless execution. No matter what kind of event you are hosting, we can help you create a memorable experience that supports your goals and strengthens relationships with your community.

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Services may include:

• Event planning and coordination

• Event communication strategy

• Project timeline development

• Vendor coordination

• Event promotion and marketing

• Media outreach and event publicity

• Invitation and registration management

• Sponsorship support

• Event branding and messaging

• Program and agenda development

• Speech and presentation support

• On-site event management

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For School Districts

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Public schools face unique communication challenges  and opportunities. While all of ConnectEd Strategies' service offerings are applicable to school districts, our extensive educational communication experience tells us there are also important communication pieces that are specific to school districts.

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Services may include:

• Website audits to ensure compliance with all state-required postings

• Social media and website content to ensure compliance with all state-required recognition days

• Public information/open records/FOIA requests

• Bond and election communication

• Superintendent messaging and communication support

• Board of Trustees messaging and communication support

• Student and staff recognition programs

• Enrollment and growth communications

• Communication training for campus and district leaders

• Teacher of the Year program and  application support